Let's break down how Phyn's web presence underwent a transformation from single product to full product family
Let's have an open discussion about the Phyn website. As a growing technology product company, we need to deepen our understanding of how we can synthesize and unite our mission into a meaningful brand experience, creating purpose our demographics can relate to.
What's the problem we're trying to solve?
International, Product Suite, E-commerce
Brand Narrative, Design System, Aesthetic
Launching to a global market will involve hashing out a few different ideas around language options, content management, and assets.
One of the main reasons we want to reimagine our website comes from the expansion of the Phyn Product Family. With so many un-named products coming down the pipeline, we have to tell a story that can connect with people on a personal level, informing but not over the top engineering talk. We really just needed a clean way of integrating new products, leaving room for the unknowns in our product roadmap.
And then came the monies. Having partnered with Uponor, we were required to offer installation through Uponor for Phyn Plus. I figured it would be a useful exercise to entertain the idea of installation through the checkout process. Little did I know, Handy provided this through wayfair, which would we eventually test out down the road.
1.0 vs 2.0
The info arch of web version 1.0 would obviously need to change in version 2.0. We needed to rethink hierarchy. Whats our story. Why should people care. Through empathy? What about supporting new and existing users.
Starting with the homepage... is there a way to create a compelling story from our narrative? What are the headaches and pain points that users have? Let's make the promise, show people how their lives will change for the better with our help. Structuring the content to have a short concise message.
Helping people detect leaks, an open line of communication with their homes water system, identify problems, find a solution, and manage their water through a natural conversation.